As a business owner, you have two primary ways to run your business: in Solo Mode or CEO Mode.
Solo Mode is when you view your business through the lens of “ME.”
- Questions you might ask: “What do I want or not want? What’s best for me?”
CEO Mode is when you view your business as a separate entity that stands on its own, independent of you.
- Questions you might ask: “What is best for the business? What does the business need right now?”
The answers you get from these perspectives can be vastly different, and this isn’t just about the size of your business. You might assume that a solopreneur is operating in Solo Mode while a larger business is in CEO Mode, but that’s not always the case.
Solo Mode vs. CEO Mode: The Reality
Many larger businesses are still operating in Solo Mode, where the owner makes decisions based on their personal preferences rather than what’s best for the business. Conversely, many solopreneurs successfully operate in CEO Mode, making decisions that prioritize the business’s needs over their own desires.
The truth is, as a business owner, there are times when you need to make decisions that you personally might not want to make but are crucial for the growth and sustainability of your business.
Real-World Examples of CEO Mode Decisions
1. Expanding Your Team
Many business owners hesitate to hire because they think, “I don’t want to spend that kind of money on hiring someone.” While that’s understandable, the real question is: What does your business need?
- Is your business at the point where a team is becoming necessary?
- Are you overwhelmed with too much work and not enough hands to get it done?
- What is the lack of support costing your business in terms of missed opportunities or uncompleted tasks?
Hiring the right team can alleviate these pressures and allow you to focus on growth-oriented activities that are essential for your business. A well-managed team can free you up to do what your business truly needs: strategic planning, business development, and long-term growth.
2. Documenting Processes
You might think, “Documenting processes seems like a waste of time.” But let’s look at why process optimization and workflow documentation are critical:
Without documented processes, you rely on your memory to get things done. This means you always have to be involved, which can be overwhelming. Even if you have a team, without clear Standard Operating Procedures (SOPs), they might not execute tasks the way you want them to. This often leads to the frustration of thinking, “I may as well just do it myself.”
But here’s the thing: documented processes are the key to operational efficiency. They allow your team to perform tasks correctly and consistently, giving you the freedom to step back and focus on the bigger picture. This is where the expertise of a Certified Online Business Manager (OBM) or Director of Operations (DOO) comes into play.
How a Certified OBM or DOO Can Help You Operate in CEO Mode
When you hire a Certified OBM or DOO, you’re bringing on a professional who specializes in team management and process optimization. They ensure that your business has a solid foundation, allowing you to operate in CEO Mode and build more of what you want, in less time.
- An OBM/DOO takes charge of day-to-day operations, freeing you up to focus on growth.
- They implement scalable processes that allow your business to run smoothly, even in your absence.
- They manage your team, ensuring everyone is aligned with your business goals and working efficiently.
If you’re ready to transition from Solo Mode to CEO Mode and want to explore how working with a Certified DOO or OBM can transform your business, I would love to connect. Let’s discuss how we can build a strong operational foundation that supports your business’s growth and success.